Green’s Dictionary of Slang

knock-’em-dead adj.

[knock cold under knock v.]

astounding, amazing, overwhelming.

[US]T.T. Flynn ‘The Deadly Orchid’ in Goodstone Pulps (1970) 104/2: Forget-me-not eyes, a knock ’em dead face, and a clinging manner.
[Scot]C. Brookmyre Be My Enemy 99: The former Scotland Tonight frontwoman was not exactly a knock-’em-dead beauty.