Green’s Dictionary of Slang

exciting and provoking sexually, but ultimately denying gratification.

1975		G. Legman Rationale Dirty Joke II 697: Girls or women who themselves habitually speak coarsely or obscenely [...] are usually engaging only in a form of verbal ‘cock-teasing’, and are notoriously difficult to seduce.
1994		C. Paglia Vamps & Tramps 35: Cock teasing is a universal reality. It is part of women’s merciless test and cold-hearted comparison shopping for potential mates [Simes:DLSS].
2002		P.V. Goode Barbwire Entanglements 41: [in homosexual context] What the hell, he thought, two can play at cock-teasing.