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Green’s Dictionary of Slang

shade n.⁴

[ety unknown; ? play on SE place in a poor light]

(US) an insult.

2014		C. Eble UNC-CH Campus Sl. Spring 2014 13: SHADE — insult, an offensive comment: ‘No shade. But you may want to wear something else’.
2022		J. Hannaham Didn’t Nobody Give a Shit 125: I’ma get me some blood all over this here $250 Amanda shoe if this man don’t cut it out with all the shade.

In phrases

throw shade (v.)

(US) to criticize negatively, to pass judgement on.

2014		C. Eble UNC-CH Campus Sl. Spring 2014 15: THROW SHADE — pass judgment on someone, insult.
2016		email to http://languagelog.ldc.upenn.edu 8 Sept. 🌐 throw shade to talk trash about a friend or aquaintance, to publicly denounce or disrespect. When throwing shade it's immediately obvious to on-lookers that the thrower, and not the throwee, is the bitchy, uncool one.
2020		Twitter 10 Oct. 🌐 Excellent shade being thrown by the art department here. (By using literal shade to make her look wide af).
2021		S.A. Crosby Razorblade Tears 68: He’d never thrown any shade at him for being a chef.