Green’s Dictionary of Slang

family jewels n.

1. (also jewels) the male genitalia; cites 1970 spec. the penis.

[US]H.N. Cary Sl. of Venery.
[US]‘Mae West in “The Hip Flipper”’ [comic strip] in B. Adelman Tijuana Bibles (1997) 97: His Nibs is ready to surrender the family jewels to our Lotta, especially that three piece set he’s got up Lotta’s flue right now.
[US](con. 1950) E. Frankel Band of Brothers 2: I got booted in the family jewels playin’ football.
[NZ]R. Helmer Stag Party 82: Pickle me bloody agates, would you believe it? The bullet has caught the old boy clean in the family jewels.
[US]‘Troy Conway’ Cunning Linguist (1973) 109: Her body plastered itself against me and so help me, my loins stirred and my family jewels stood on end.
[US]‘Troy Conway’ Cunning Linguist (1973) 145: I alternately plunged and stabbed, using each lush mouth as a scabbard to sheathe the family jewels.
[US](con. 1968) D.A. Dye Citadel (1989) 330: Not a scratch on the family jewels or the scepter that goes with them.
[US](con. 1920–57) Randolph & Legman Ozark Folksongs and Folklore II 787: Other common names for the male organ are [...] family organ [or family jewels].
[US]S. King Dolores Claiborne 111: He looked like I’d hoicked my knee right up into his family jewels.
[UK]Roger’s Profanisaurus in Viz 87 Dec. n.p.: family jewels euph. The knackers; male genitalia.
[Aus]R.G. Barrett Wind & Monkey (2013) [ebook] The family jewels weren’t going to be much use to him for a long, long time.
[UK]N. ‘Razor’ Smith Raiders 307: He also suffered third-degree burns on his family jewels.
[UK]D. O’Donnell Locked Ward (2013) 276: She struggled and fought [...] and tried to knee me in the family jewels.
[Aus]N. Cummins Adventures of the Honey Badger [ebook] VITAL AUSSIE VERNACULAR Squeezed Testicles [...] 4. Grabbing the family jewels.
[UK]R. Milward Man-Eating Typewriter 202: Nix jewels. nanti testicles! Vomitus leapt up my gargler.

2. wealth, ready money.

[US](con. 1950s) D. Goines Whoreson 92: Fifty-two dollars was the family jewels.

3. in fig. use, something very valuable.

[US](con. 1960s) D. Goines Black Gangster (1991) 74: It might just cost us our family jewels if this stud ain’t cool.