Green’s Dictionary of Slang

McPaper n.

[Mc- pfx + SE paper]
(US campus)

1. a sloppily written, poorly researched piece of work.

[US] P. Munro Sl. U.

2. USA Today, seen as insufficiently rigorous in its news coverage.

[US]P.S. Prichard [title] The making of McPaper: The Inside Story of How USA Today Made It.
Strauhaar & LaRose Media Now 114: Some go so far as to call USA Today ‘McPaper’ — that is, the newspaper equivalent of fast food.