Green’s Dictionary of Slang

hooha n.

also hoohah, hoohaw
[Yid. hu-ha, a hullabaloo]

1. an uproar, commotion.

[UK]Punch 14 Oct. 402/1: The devil of a hoo-ha in the papers about increasing the demand for English-grown corn.
[UK]J. Curtis There Ain’t No Justice 153: I thought from all the hoohah you were making that you were going to set me a regular teaser.
[UK]N. Streatfeild Grass in Piccadilly 106: Is Freda in a hoo-ha?
[UK]A. Buckeridge Jennings Goes To School 59: There’d have been the most frantic hoo-hah if you’d been caught.
[Aus]A. Seymour One Day of the Year (1977) II ii: All the public hoo-ha —.
[UK]A. Buckeridge Speaking of Jennings (1989) 8: There’d be a bit of a hoo-hah if you got caught doing it.
[UK]J. Cameron Hell on Hoe Street 202: I [...] kind of wondered I could kip here a couple of days till the old hoo-ha dies down.
[US]C. Goffard Snitch Jacket 174: What’s all the hoo-ha?
[US](con. 1962) J. Ellroy Enchanters 56: ‘The Black Muslim hoo-haw’.

2. (orig. milit.) nonsense, rubbish, twaddle.

J. Jacobs American Cities 5: Monopolistic shopping centers and monumental cultural centers cloak, under the public relations hoohaw, the subtraction of commerce, and of culture, too, from the intimate and casual life of cities.
[US]B. Gutcheon New Girls (1982) 44: It seemed like so much smug hoohah to me.
[UK]Indep. Rev. 8 May 3: There should be so that we could get round all this hoo-ha about Kennedy every time we wanted to express the concept.
[US]J. Ellroy Hilliker Curse 14: I believed it then. I know it was hoo-ha now.

3. the male or female genitals.

[UK]J. Cameron Brown Bread in Wengen [ebook] ‘Serious mash-up bring down heavy grief on your hoo-ha innit?’.
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4. used as excl. to indicate a set-to, a commotion.

[US]D. Jenkins Semi-Tough 222: She said, ‘I would venture a guess that if there’s anything all of us hate in this world [...] it’s to come upon a pair of really great tits like these and not have a really nifty cunt to go along with them. Right?’ Elroy Blunt shouted something that sounded like whooo-ha.
P. Blauner Casino Moon 135: ‘I used to dream every night about [...] kickin’ the shit out of some skinny-ass quarterback in the end zone. Joe Montana. I’d sit on his face. Who-haa!!’.