1999 Reuters 28 Oct. n.p.: The device has even surfaced in ads, with a boy and girl exchanging censored epithets (‘mother-bleep,’ ‘bleep-you,’ ‘bleep-hole,’ etc.) in a soap commercial aired in January.at bleep, n.
1999 Reuters 28 Oct. n.p.: Actor Mark Harmon’s use of the phrase ‘s–-- happens’ was believed to be the first scripted, uncensored utterance of the ‘s’ word on a broadcast network series in prime time.at shit happens under shit, n.
1999 Reuters 28 Oct. n.p.: Actor Mark Harmon’s use of the phrase ‘s––– happens’ was believed to be the first scripted, uncensored utterance of the ‘s’ word on a broadcast network series in prime time [...] Experts call it the latest example of network TV’s growing flirtation with profanity, the newest wrinkle of which is the routine use of bleeped-out but clearly recognisable expletives (including the ‘F’ word) on new Fox network comedy ‘Action.’.at -word, sfx