Green’s Dictionary of Slang

serve n.

[serve v. (1)]
(Aus.)

1. negative criticism, a reprimand; verbal abuse.

K. Stackpole Not Just for Openers 104: I continued to give Snow a bit of a serve. He was foolish to bowl short on such a good wicket .
[Aus]Bulletin (Sydney) 26 Apr. 44: That arse – you know, the consorter what dollied you on the bust last year – [...] Give me a nice serve in there and had the front to ask me to sign up for a shoppying blue after court.
[Aus]Age (Melbourne) 1 Oct. 2: He gave the Commonwealth Secretary-General, Mr Ramphal, a serve over their differences in interpreting the Gleneagles Agreement [GAW4].
[Aus]Tupper & Wortley Aus. Prison Sl. Gloss. 🌐 Serve. A verbal or physical attack. Thus, ‘to cop a serve’ is to be put in one’s place.
[UK]Hansard NSW Legislative Assembly 7 May 🌐 The Minister for Local Government and Minister for Cooperatives is one of the more likeable Ministers. It is hard to give him a serve. But he has had to carry the can on this issue. I empathise with him, but he has to cop it because he is making a big mistake.
S. Warne cited on BBC Sport 16 Aug. 🌐 Certain batsmen are definitely vulnerable [to abuse] – Daryll Cullinan more than most. Usually when I give him a serve he just looks down at the ground.
[Aus]N. Cummins Adventures of the Honey Badger [ebook] After a verbal serve from the raft captain, who could best be described as filthy, he told us the next rapid was too dangerous.

2. a beating.

[Aus]Kings Cross Whisper (Sydney) xxxix 4: Serve: To give a person a thrashing. ‘Give the mug a serve.’.
[Aus]R.G. Barrett You Wouldn’t Be Dead for Quids (1989) 159: There was a rumour going round that just one bloke had given him a serve and he was too knocked up to go to work.
[Aus]Tupper & Wortley Aus. Prison Sl. Gloss. 🌐 Serve. A verbal or physical attack. […].
[Aus]Smith & Noble Neddy (1998) 204: Finally, Abo and I walked him around the corner and gave him a terrible serve. Abo got carried away and went to town on the guy with his blade, stabbing him in the face half a dozen times.
[Aus]B. Matthews Intractable [ebook] The pair [od prison officers] gave me a welcoming serve with their batons.

3. (US black) self-confidence, also as v.

Twitter 6 Apr. 🌐 I'm not even on that level of serve today let alone at 7.
Twitter 6 Apr. 🌐 Nice said she SERVED that day! Hair & edges laid? Shades for the drama? Fly outfit?? [...] Melody knows she's THE star.

In phrases

give something a serve (v.)

to deal with or consume enthusiastically, e.g. of food or drink; to ‘punish’.

[Aus]R.G. Barratt ‘Me Nude!’ in What Do You Reckon (1997) [ebook] You reckon the hordes didn’t give these unbelievable garlic prawns a serve?
[Aus]Smith & Noble Neddy (1998) 272: There were five of us now and we were really giving the drink a serve.