Green’s Dictionary of Slang

(UK Und.) a decoy at a horse-fair.

1608		Dekker Lanthorne and Candle-Light Ch. 10: They that stand by and Conycatche the Chapman either with Out-Bidding, False Praises &c, are called Goades.
c.1698		in B.E. Dict. Canting Crew n.p.: Goads c. those that Wheedle in Chapmen for Horse-courses.
1725		New Canting Dict. [as cit. c.1698].
1737, 1759, 1760, 1776		Bailey Universal Etym. Eng. Dict. [as cit. c.1698].
1785, 1788, 1796		Grose Classical Dict. of the Vulgar Tongue.
1811		Lex. Balatronicum.
1823		Egan Grose’s Classical Dict. of the Vulgar Tongue.
1859		Matsell Vocabulum 38: goads Peter Funks; cappers in.