Green’s Dictionary of Slang

holler n.

[holler v.]

[late 19C+] (US) a complaint, a fuss, esp. to the police.

In phrases

get one’s holler on (v.)

[2000s] (US black) to talk to a woman with the intent of seduction.

put up a holler (v.)

[1900s+] to make a fuss.