Green’s Dictionary of Slang

1. teasing, abuse.

1961

R.A. Norton Through Beatnik Eyeballs 15: Little kids bug me with their bull-jive, even gets to throwing garbage at me.

2. nonsense; empty chatter.

1970		B. Seale Seize the Time 167: The gun was for our protection, and not for bull jive.
1971		H.E. Roberts Third Ear n.p.: bull jive n. insincere talk.
2002		podracer19 🌐 Dolphins are the most intelligent creatures native to the planet we call earth. They exist without government, race, nationality, or any of the bulljive that makes us hate each other.
2006		G. Pelecanos Night Gardener 7: Tells me she likes me and all that bulljive.