Green’s Dictionary of Slang

Ballygobackwards n.

[Irish baile, a town + SE go backwards; popularized by Irish comedian Jimmy O’Dea (1899-1965) ]

(Irish) an urban nickname for what is seen as a typical rural town.

[Ire]Munster Exp. 11 Oct. 2/5: Several comedy items were broadcast with Jimmie O’Dea leading the fun-makers in the village of ‘Ballygobackward.’ The sketches were brilliantly written by Harry O'Donovan.
[Ire]Irish Press 25 Dec. 3/5: As station-master of the Ballygobackwards Railway Company our ace comedian showed that he can coax tears as well as laughter from his audience.
[Ire]Irish Examiner 8 Nov. 9/8: [The role of] Ballygobackwards Station Master is in fact Jimmy [O’Dea]’s Hamlet, zenith of every comedian’s ambition.
P. Riddell Fire Over Ulster 112: One Division being ‘tickled to death’ to have come all the way from the Middle West of America to arrive at Ballygobackwards.
[Ire]Dáil Éireann debates Vol. 274 11 July 🌐 Ballygobackwards, that village immortalised by the late Jimmy O’Dea.
W.J. Abraham Logic of Evangelism 67: Discerning the coming of the rule of God in the events of Belfast or Beirut or Birmingham or Berlin or Boston or Ballygobackwards is precarious in the extreme.
[Ire]P. O’Sullivan Creative Migrant 80: A hiker, pack on back, is tramping along an Irish road. He meets an old Irish couple. Hiker: How many miles is it to Ballygobackwards?
Coughlan & Hughes Irish Lang. and Culture 99: Whether you’re nosing around your neck of the woods (your neighbourhood) in Ireland or venturing off in search of Ballygobackwards (any rural place).
[SA]Sun. Indep. (Dublin) 20 July 106: Not to mention spending holidays to think about someone else’s needs in a caravan in Ballygobackwards, rather than your own.